Retirement Crossroads

Retirement Crossroads is a start up retirement coaching company that mainly focuses on helping people transition from full-time work into retirement.

The client was looking for a logo that would get across the mantra of the company. The idea is that retirement isn't the end of anything, but a new chapter in your life. The logo should come across as positive and give the feeling of transition.

Sketch of original logo concept.

The original name was the "Retirement Doc" and I began the process by sketching up some concepts for that title. The name was eventually changed, but "The Doc" was a fun concept to play with.

I attempted some logo designs with icons, but it just didn't get the right feeling across for the client. For this job a type driven logo was the best choice.

The chosen logo is a simple, type driven design based on the typeface Museo by exljbris. The ascender of the "d" in Crossroads intersects with the extended outstroke of the "t" in Retirement. This solution gives the appearance of movement towards unknown locations.

Below is the final design: